Branding Identity

HARBORTECH BRANDING

HarborTech is an insurtech SaaS provider within MassMutual that is building a suite of product platforms that insurance carriers can use to provide a fully digital experience to their customers. As a startup, HarborTech needed a comprehensive brand guideline to establish their visual presence. I put together a design pattern for desktop, mobile and print that reinforces HarborTech’s brand style and voice through its visual touchpoints.