Service Design

URBAN GROW

Urban Grow is a vertical farming supplier that currently focuses on producing high margin products - microgreens and edible flowers for hotels and fine dining restaurants.

Our team’s challenge was how to encourage more people to consume / purchase microgreens / edible flowers?

How might we build trust for consumers, offer more value for money to justify higher price and to promote and sell local herbs and vegetables?

How might we expose users to engaging applications of these products?